Cowherd spices up his show with highlights and uses his morning show to promote his afternoon show, SportsNation. Cowherd conducts a daily interview session with Beadle, promoting SportsNation’s content with highlights of what’s on tap. Cowherd is a great radio personality but there isn’t much to gain from watching on television. Colin Cowherd can be heard on ESPN Radio from 9:00 AM-noon Monday through Friday and on television the same time on ESPN College.